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Financial – Disengagement is an early indicator of employee turnover, which impacts the bottom line through recruiting, orientation, training, and lost productivity. Disengaged employees also impact morale, customer satisfaction, and service quality.
Organizational Performance – Quantitative scores and candid comments provide reliable feedback on specific issues. Leaders then learn what keeps high-potential employees satisfied, and how to evolve the organization to higher levels of effectiveness, while cycling out mediocre employees.
Customer Satisfaction – When employee engagement suffers, customer satisfaction also drops. This affects profits, and reduces competitive advantage. Negative customer experiences have economic consequences, as the cost of acquiring new customers far exceeds the cost of customer retention.
Training Cost-Effectiveness – Employee engagement data allows training to be targeted to employees who need it, without unnecessarily including more competent employees. Results can be reported by shift, job level or department, thus indicating training needs for those who would benefit most.
Employee Responsibility – Seeing survey results can empower employee to take responsibility for the work environment by identifying organizational strengths and improvement opportunities. By partnering Management and employees to outline action plans, all are accountable for improvements.
Accountability of Management – By announcing up front, "We're all accountable, and we'll see the results of our efforts in the follow-up measurement in _________ (month, quarter, etc.)" ensures accountability for all participants.
Building a Brand – Client-specific surveys help to build a brand to attract and retain quality employees. It helps align the organization with consistent communication, reinforcing the culture and values of the organization. This promotes pride in the workplace, teamwork, quality customer service, and employee and customer loyalty.